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Search Results for Author 'Merlo, Omar':

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How Customer Participation Builds Loyalty

Idea posted: April 2014

Institutions: Imperial College Business School    Thunderbird School of Global Management   

Authors:

Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing.…

  READ MORE   PIN TO MY IDEAS Idea #364

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